24/7 Pay Per Click

What would separate an agency from the competition and deliver better PPC results and return on invetment (ROI) for every client?

 
The Response Agency delivers a unique and advanced 24/7 PPC management technique that enhances the success of every PPC campaign we run. It involves managing, optimising and monitoring PPC accounts constantly, 24 hours a day, seven days a week. This is done manually alongside an automated system to ensure adversities are maximising their campaigns and responding to external factors such as competition, the weather, media activity and other uncontrollable issues an automated system alone cannot know about.

An offering that reflects current PPC search behaviour

The vast majority of agencies, regardless of size, monitor clients PPC accounts between 9am – 6pm Monday to Friday and largely solely through the use of automated bid systems. We all know the web is available to consumers around the clock. Doesn’t it therefore make sense to offer full optimisation and control of the PPC activity 24 hours a day, seven days a week. We believe 24-7 real time optimisation plays a crucial role in delivering performance and ROI generation.

Core Advantages

Real-time campaign management

By fusing automated bid tools and 24/7 human expertise, we offer full control of PPC activity, safe in the knowledge the campaign will be adapted in response to competitor bid strategies, fluctuations in search behaviour, and always in line with client objectives, regardless of time.

Synergising clients PPC with TV and radio campaign

24/7 real-time PPC management offers a unique ability to up weight PPC around your TV or radio campaign. Increasing clients search position during and directly after spots dramatically improves performance, increases click through rate (CTR), conversion rate and therefore the cost per acquisition (CPA).

Real-time budget control

This close control allows us to capitalise on fluctuations in demand and respond to search trends by the minute, ensuring we effectively distribute clients PPC budgets to achieve greater return on their investment.

Real-time tracking solution

With standard tracking tools there are inevitable down times, but by using real-time tracking software, a PPC campaign can be tracked from click to conversion as it happens. PPC campaigns can be adapted to maximise the results as they come in. If your current agency works 9:00am – 6:00pm, then our 24-7 PPC management provides a maximum 15 hour real time competitive advantage, and a further 48 hours at the weekends!

Instant implementation of strategy

24-7 management allows us to implement strategic PPC bid changes immediately.

Web analytics

Our 24-7 management of web analytics enables us to see and analyse traffic real-time. This tool shows and identifies best performing combinations to ensure optimal conversion rates.

Summary

PPC advertising has become too competitive to leave unmanaged and expect consistently good results. Not giving 24/7 attention to your campaign will result in significant loss, missed opportunities and lower ROI. A 24/7 pro-active approach to search is now essential to be one step ahead of the competition.

If you would like to discuss in more detail how we deliver a PPC service above and beyond the competition, please e-mail us or call 01442 384144.